Special Consideration
MKT101 Introduction to Marketing
Unit Description
This unit introduces the essentials of marketing including key concepts, methods of analysis, strategies, tools and tactics that are critical to managing profitable and ethical customer relationships in today’s dynamic and connected digital environment. The development of a marketing plan will be a key feature of the unit where students will demonstrate the knowledge to successfully manage marketing activities and know how marketing relates to the overall functioning of a business.
Expected Student Workload
Number of timetabled hours per week: 4 hours (2 hours in lecture and 2 hours in tutorial)
No. personal study hours per week: 6 hours
Total workload hours per week: 10 hours
Prerequisites
Nil
Unit Weighting
Unit credit points: 10
Total course credit points: 240
Delivery Mode
Face to face on VSC campus
Unit Learning Outcomes (ULO)
ULO1: Describe the fundamental concepts, principles, and frameworks of marketing.
ULO2: Demonstrate an understanding of customer value creation and ethical practices by integrating marketing principles, tools, techniques for organisations.
ULO3: Evaluate market information and buyer behaviour for an understanding of market segmentation and products and services for maximining customer satisfaction.
ULO4: Explain a range of promotional tactics and tools in marketing communication channels.